We are a curious team of adventurers exploring unknown territory.


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Kate Niederhoffer

Kate’s professional mission is to share psychological ideas with a broader audience and liaise academia and business. She was previously the founder of Sooth, a mobile platform for advice and Knowable Research, a research and consulting firm focused on the incorporation of social science into product and marketing research. Prior to that, she was Director of Measurement Science at Nielsen Online (BuzzMetrics) and EVP, Strategy at Dachis Group (now Sprinklr). Kate received her PhD in social psychology at the University of Texas, Austin. 

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Jean Marc Emden

Jean Marc believes people have an inherent need to share their dreams and that we are missing a huge opportunity to provide this destination, globally. He sees untapped potential for marketers to better understand their constituents through dreams, and more broadly, for society to gain depth and insights about humanity. Jean-Marc has spent nearly 30 years leading investments and building high performing teams in the financial sector and is now the CEO and Founder of DreamsCloud, the global online destination for dreams.


James Pennebaker

Jamie is an internationally recognized social psychologist who's endlessly curious about human nature. Currently, as Executive Director of Project 2021, Jamie is leading the charge to establish the infrastructure for innovation across the University of Texas at Austin campus through course design, technology integration and rigorous evaluation. He was chair of the UT Department of Psychology for 9 years and is also the creator of Linguistic Inquiry and Word Count (LIWC), a computerized text analysis program that is now widely used in academic, government, and corporate settings under the name Receptiviti.



Maureen Johnson

Maureen is an anthropologist and data scientist. Her career has spanned diverse experiences from Research to Policy to Medical Anthropology. Her interests include cultural and social anthropology, linguistics, neurolinguistics, mathematics, geology, ecology and climatology.

Rachel Korn

Rachel recently completed her Ph.D. in social psychology at the University of Rochester. She spent the past several years studying how different types of motivation impact individuals psychologically and behaviorally. 




Mainak Mazumdar

Chief Research Officer, Nielsen

Expert: Measurement Science

Sheri Johnson

Professor Psychology, University of California, Berkeley

Expert: Psychopathology, Bipolar Disorder


Wade Davis

Explorer in Residence, National Geographic; Professor, Anthropology, University of British Columbia, Vancouver

Expert: Anthropology, Ethnobotany.


Jonathan Schler

Professor, Computer Science

Expert: Machine Learning, Natural Language Processing


Ken Cho

Chief Executive Officer, People Pattern

Expert: Social Technology


Lauren Klein

Assistant Professor, Digital Humanities, Georgia Tech

Expert: Digital Humanities, Data Visualization


Jen van der Meer

Founder, Reason Street ; Professor, Entrepreneurship

Expert: Health Technology